Jan 04, Sneha Virmani | 3 min read
Promotional merchandise when done right has the power to deliver a higher or equal ROI like most conventional forms of advertising. However, it can also go horribly wrong if it misses the brief to ‘target consumers effectively’. Since 89% of consumers have admitted to keeping a branded promotional merchandise for more than a year, one thing is certain, they have a high impact range. So what is that one product that guarantees success? The answer is USBs- functional, versatile and stylish these small yet magical pieces make excellent branded giveaways at events and fairs. Here’s how to improvise and choose from the best of best:
Consumers like to receive promotional merchandise, but as a brand, you have to think about usefulness. Consider the longevity of a product that makes a significant long-term impact. The metal pen drive is simple, chic and aesthetically appealing. Available in a range of capacities, this USB enables its receiver to enjoy secure and fast data transfer anywhere in the world. Customize it with a logo and extend your advertising reach in a way cold calls could never do!
A relatively small investment that directly correlates with increased brand recognition and sales, the multifunctional bottle pen drive with a stylus is a flaunt worth giveaway. A promotional gift like this creates a positive impact on the business and boosts productivity for a busy professional on the move. Customize and use it as an effective branding tool at events and fairs.
Did you know trendy and useful promotional products can change a consumer's behaviour to an extent that they would be willing to shift their preferred brand for freebies! Your target audience plays a huge role in defining what your merchandise should be. The wristband USB is an ideal giveaway to the new-age millennial workforce who have a soft spot for wearable gadgets. Available in a variety of colours, the wristband USB can be customized with a logo and given at corporate sports events for an influential impact on the audience.
Tactile brand marketing has a lasting impression, but using sustainable materials to do so significantly increases its value. A medium to show customers that your brand cares about the environment can bring a whole new bandwidth of audiences who support the cause. This eco-friendly pendrive made using recyclable material ensures both performance and durability. Easy to customize, use this chic USB as a beneficial branding tool when targeting a specific crowd.
While impact and usefulness are key measures when choosing promotional merchandise, likeability is equally important. 83% of consumers are willing to try a new brand if the promotional freebie is unique and compelling. Reason enough right? This square pendrive meets the brief perfectly! Its one-of-a-kind square shape ensures style, sturdy metal chain keep keys in place and capacity variations enable easy data transfer. Customize it with a logo and reach your marketing goals with this budget-friendly corporate gift.
Promotional merchandise is more than just free stuff brands giveaway. They create a powerful image of the brand that sends a message of trust and likeability to the consumers. Customized USB flash drives are fail-safe giveaways that boost brand visibility. Check out more options here.
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