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Marketing & Advertising

How Coke uses Cross-Industry Collaborative Marketing as a Way to Find New Fans

Sneha Virmani

How Coke uses Cross-Industry Collaborative Marketing as a Way to Find New Fans

When a 133-year-old brand name takes unprecedented risks to cut through industry barriers, this is how it looks. A b...

Advertising is dead. Long live Engagement.

Piyush Suri

Advertising is dead. Long live Engagement.

Sometime in the 1950s, fat advertising budgets coupled with some of the g...

Key ideas to take your brand from BORING to REMARKABLE

Piyush Suri

Key ideas to take your brand from BORING to REMARKABLE

The concept is direct and simple, if you are wondering about your brand being boring, it probabl...

Why the future of marketing in niche and how to do niche marketing

Piyush Suri

Why the future of marketing in niche and how to do niche marketing

As a marketer in today's competitive market, your core task is to deliver desired satisfaction...