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Demographic Insights : Marketing to the Gen-X

Sneha Virmai

We are seeing a global shift in the brands people love. While these were traditional companies like Levi Strauss, Pfizer or Coca Cola earlier, the new age brands like Apple, Samsung, Nike have taken over the attention of billions. To remain relevant brands today need to navigate the demographic landscape smartly.

We are seeing a global shift in the brands people love. While these were traditional companies like Levi Strauss, Pfizer or Coca Cola earlier, the new age brands like Apple, Samsung, Nike have taken over the attention of billions. To remain relevant brands today need to navigate the demographic landscape smartly.

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