Product Line Extension

One-of-its-kind Brand Extension solution

Hand Phone

We nurture sub-brands like a high growth start-up

Not a licensed sell-out. We are passionate about building brands with solid fundamentals, while you focus on your core business.

the advantage

insights Insight Icon

Our business insights for your segment are focussed on building a long term & self-sustailable business

turnkey Turnkey Icon

We bring a whole solution to you, so we do everything required - from concept to delivery execution .

integrated Integate Icon

We’re a vertically integrated agency; our capabilities include design, sourcing, tech & inventory management

crafted Crafted Icon

Most importantly, we are focussed on carefully crafting each part with passion so it truly amazes your audience

service portfolio


Go to Market

In-depth market & positioning strategy to ensure the success of your product line’s extension - all this without you greying another hair strand.

  • Market Sizing & Analysis
  • Positioning strategy
  • Product design & development
  • Supply Chain Planning


Set up Shop

eCommerce store solution by our expert tech team who personalise your customer’s journey; ensure relevant UI/UX features and run multiple A/B testing to see what’s working great.

  • Develop e-Commerce store
  • Pricing strategy
  • Inventory planning
  • Warehousing & Stocking


Drive Revenue

Our marketing nerds here are full of ideas on boosting not only your brand’s digital sales but also drive the physical outreach strategy.

  • Direct marketing strategy
  • Digital plan
  • Content marketing
  • Channel partnerships


Tracking & Reporting

We track the metrics that matter and keep you informed of your sub-brand’s whereabouts - and all of this is automated.

  • Dashboard set-up
  • Monthly MIS
  • Transactions settlement
  • Quarterly review

The 5by7 team has become an integral part of Mercedes-Benz, which makes business development and execution faster & efficient for us.


Never has been a day when we were not able to service our internal stakeholders due to lack of variety or promptness of response. Really great job done!


We have a great partnership with 5by7. We appreciate their creative approach & attention to detail, going beyond product or packaging design to overall program management.


We can't help if..

  • You’re looking for product licensing
  • You’d like us to just source products
  • You’d want to just set up the wesbite

Hmm, I still have questions

We can help if..

  • You want a self-sustaining sub-brand
  • You’re exploring extra revenue streams
  • You’d love a slick merchandise extension

I am ready to explore more

12 years ago, Madison Ave, NYC

Was it fate? For sure. On my first day of work after moving to the Big Apple, I bumped into the only person I knew. What transpired was a climb; that after few hundred clients, millions of product sales & boot-strapped growth later still continues.

5by7 is glued together by our personal values, our deep belief in long-term relationships and being fair to everyone - our team or clients even when it is painful to do it.

get to know us